Targeted language helps a fitness app to deliver on its promise

Fitinfinite is a new iOS app aimed at fitness enthusiasts and professionals. It aims to:

  • Make it easier to find an exercise buddy or trainer on-demand
  • And allow the user to be more flexible about where they want to exercise or train.

Thereby solving two problems that are often cited as barriers to achieving an active lifestyle.

The app launched in the UK store in late 2016, but analytics soon showed that users were abandoning the app without exploring its features, or giving it a try. In Spring 2017, the founders asked me to take a look at the user experience. Their brief was:

  • Provide users with easy-to-find, and easy-to-book, fitness experiences on the app.
  • Move away from the language of sports buddies and trainers, and concentrate on providing great fitness experiences for all users.
  • As a priority for the next iteration, make it easy for trainers to sign up and set out their offer, to attract new clients and make money.

I began with an audit of the existing user journeys and content (excerpts shown below), mainly to capture the many questions that came up as I browsed the app and attempted to complete core tasks.

This also helped the founders to agree on features that were core to the app, and on those that could be abandoned to streamline the information design.

After collating my research findings, I identified the design changes that would help to deliver against the founders’ objectives, and began wireframing the relevant user journeys. Here’s a selection of screens from the Sketch file:

And here’s the prototype, created in Marvel:

This prototype is best viewed on a desktop or tablet screen.

Co-founder Anshuman Rane says: “the users who’ve seen the new prototype think it’s great. They say it’s now easier to find and book sessions, and their experience of the app is much improved overall.”